Media buying for a multi-country programme addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system in two European countries, coordinated by Cniel and implemented by DDB (Denmark) and Cniel (France)

The purpose of the contract is the selection of a media agency for the media buying of a multi country programme 2026-2027 aimed at addressing how milk production and consumption can be part of sustainable diets and their contribution to a more sustainable food system. The project will address milk as such and as an umbrella of the whole category of dairy products made of milk. It will target consumers as a primary target and KOL as a secondary target. Important: Please note that this tender exclusively concerns the selection of a media agency for the media buying related to the activities of this programme. It is therefore specified that the implementation of the programme, as well as the evaluation of its results and/or impact, are not part of the scope of the contract, which are the subject of separate tenders.